British photographer Nick Knight has teamed up with odor artist Sissel Tolaas to create Violence...
...a groundbreaking initiative to create a fragrance on the Internet. Based on a provocative concept, the scent will be created over the coming months, taking its inspiration from an unconventional theme and using Tolaas’ amazing ‘headspace’ technology.
Initial research and sampling stages will converge in the live broadcast of a grand event, which will provide film and stills material to be used in the fragrance’s marketing. SHOWstudio viewers will also be invited to participate in the product’s creation, potentially contributing imagery for packaging or publicity purposes. Each of the many processes involved – from Tolaas’ scientific practice, the design of the special bottle, to the launch event itself - will be recorded on SHOWstudio via ongoing phone diaries, film shorts, live broadcasts and blog entries that document every aspect of the venture, aiming both to shed light on the mysterious machinations of the perfume industry as well as to use the internet as a platform for scent for the first time.
The "provocative concept": the fragrance will be based on the scent captured from T-shirts worn by men engaged in 'cage fights/ ''fight club" type fights'.
You can follow the process of creating the scent at Showstudio's Process blog, or read more about the concept at Showstudio's Violence page.
(quotes via showstudio, found via Style's Beauty Counter blog)
I think a lot of people on here thought the Wode concept sounded stupid. I actually thought the Wode concept seemed realy cool.
Now, *this* sounds stupid to me
It sounds cool to me only because I've read other things about Sissel Tolaas' work, and it interests me.
Given that this is essentially a conceptual project, I don't think they did a very good job of explaining it on their website…you really have to spend a fair amount of time there to even figure out what they're doing. There's nothing in the “Concept” or “Project Description” pages that even explains exactly what they're doing (capturing sweat) — it's as though they assume you came to the site already knowing something about the project.
Wow: fear, rage, adrenaline, sweat and blood all in one bottle!
Not quite sure how I feel about this one… but it is definitely intriguing!
So, it's not going to smell like pencil shavings? Drat.
Ewww. I bet it ends up smelling like a dirty gym.
They're working to create nightmares, and most of us would happily give them away.
I'm stunned. It sounds disgusting and I can't think of a less attractive name for a fragrance. Would a man wearing Violence be attractive to you?
Does that mean you might get “compliments” like: “gee, you smell violent…”
Don't know. I understand the inclination but this is way too sensationalist for my interests.
It sounds like it smells bad. Who wants to sniff BO captured in a fight? Gross. I'm intrigued by scents that small like real things such as snow or chocolate but BO? No, thanks.
Sounds like a sick experiment to me.
I think it's interesting, I like the concept.
I'd love to try something that smells like snow, though!
Whatever else it might be, it'll be interesting. I'm a big fan of Nick Knight and what goes on at ShowStudio.
Could be interesting. Don't really understand if they're going to try to make something wearable out of it or go for a strictly conceptual art approach.
Hollywoodgirl, I don't think they're after the market that wears fragrance to attract the opposite sex.
Thank you, NST, I understand.
Oops, sorry, I meant Robin. I'm still on my first cup of coffee.
I guess there's no comparable way to capture the scent of happiness, unfortunately — it doesn't make us sweat.
No worries, I'm on my 4th cup of tea & still not functioning — it's a very lazy rainy Saturday here !
I'm not familiar with his work — will have to nose around on the website.