Reggaeton artist Daddy Yankee (real name: Ramón Ayala) will launch his debut fragrance this coming November under arrangements with Falic Fashion Group:
"I'm involved with all my projects in all areas," he said. "I worked on the cologne from the beginning through manufacturing. Then, we took more than 100 women to start smelling the cologne and the girls approved it, so I'm pretty sure the girls will like it."
He described the fragrance as "a little citrusy, more 'island,' that represents my Caribbean sense."
The fragrance, a fruity marine fougère, is geared towards Latino men in the 18-30 age group, and features notes of ozonic mist, apple, ginger, basil, sage, cedar, Brazilian red wood, suede and amber.