• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Comfort in familiar brands

Posted by Robin on 2 October 2008 2 Comments

Market data from the NPD group for luxury fragrances in 2007 showed that they failed to match the success of their counterparts in the luxury skin care and make-up categories, with overall sales slipping 1 percent to $2.5bn

However, sales of fragrances that have been on the market since 2006 or before grew by two percent suggesting that consumers are returning to well-known and trusted products.

"It may be that consumers are finding comfort in familiar brands because of the crowded marketplace," said NPD analyst Karen Grant.

— From Stars launch new fragrances in time for Christmas at Cosmetics Design.

Filed Under: perfume in the news
Tagged With: fragrance sales

Advertisement


2 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Anonymous says:
    2 October 2008 at 11:55 am

    I'm more inclined to try a new scent several times before I buy. And I need little prodding to purchase my “comfort zone” scents, Fendi, Magie Noire, Chanel No 5…

    Log in to Reply
  2. Anonymous says:
    3 October 2008 at 12:25 pm

    So far, sadly, I'm spending more than I did last year :-(

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Magnum ice cream and https://t.co/Smhe2fTapP teamed up to launch ‘chocolate-scented’ nail polish — and the colors… https://t.co/lv59O29ogv, 13 hours ago
  • "Postcard from Paris - A guide to the city by Chanel perfumer Oliver Polge" (conde nast traveller) https://t.co/8UEUnwUyef,
  • "Costa Brazil Drops Its First-Ever Perfume" (hypebae) https://t.co/Q3rtVg5L5d,
  • "TikToker reveals genius hack for making laundry smell like expensive Le Labo perfume" (spoiler: she mixes Le Labo… https://t.co/tfNsPkdLCQ,

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

23 April ~ swapmeet

14 May ~ haiku challenge

21 May ~ splitmeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.