At first dab, Ellie is barely noticeable. But within seconds, the notes grow bold as it mixes with a person's pheromones. On a late summer afternoon, the scent caught the attention of Jill Ostrow, who was enjoying a snack at a Chicago cafe. "I have an overly sensitive nose, and I don't like most scents," Ostrow said before taking Dunne's card. "But this I really like. It's light. It smells fresh. It's like it belongs on me."
— From Small-batch, big-passion scent (link no longer active, sorry!) an article in the Philadelphia Inquirer about Ellie D's Ellie perfume.