Rocawear, the fashion label established by rapper Jay-Z, will launch their first fragrance this fall. The new fragrance for men, 9IX Rocawear, was created under licensing arrangements with Elizabeth Arden:
The scent, concocted by International Flavors & Fragrances, has top notes of Asian coriander, mandarin zest and living cantaloupe; a heart of spike lavender, raw geranium leaf and suede, and a drydown of golden amber, musk and timberwood.
9IX Rocawear will be available in 50 and 100 ml Eau de Toilette and in matching grooming products. It will launch in September, but will not be introduced in the US until next spring. (via wwd) Update: see a review of Rocawear 9IX.
Night of the Living Canteloupe…may need to write a script around that one ;-D
LOL! Beats night of the dead canteloupe, perhaps.
wow, what a bottle!
I like it too.
Ermm, living cantaloupe?
Is that when it's still growing in a field? Would it smell any different?
Who writes this stuff?
NEXT SPRING???????????????????? NOOOOOOOOOOO! On another note, its my B'Day and I'm DYING because I can't find Luscious Pink!
i am wondering that too. i will try witing some fake “descriprions” one day
91x – what does that refer to? Thankfully, we don't carry EA fragrances, so Macy's can keep this one to themselves.
I guess it's “99”? But what the point of that is, I've no idea!
Hey, happy birthday to you!!! Hope it's perfect other than the missing Mariah Carey.
Actually, the launch date you posted is slightly wrong… the article said that it will be launching in the US next month, followed by the UK next spring.
Oooh….bad on me, you're absolutely right and I'll fix that.
I apologize for the late response, but thanks for the Happy Birthday, Robin! I just smelled this 10 minutes ago in Vibe Magazine and I really like it! I'll be getting it next month!
Wow, you're way ahead of me! I'll have to look for that magazine.
*sigh* I just got this one at my counter last week…the launch date is coming up soon.
I have come to despise celebrity fragrances.
Well, is it any good? I do like that bottle.
They have a website up. They are using a women in their ad, that's hot!
http://www.stayonhermind.com
Thanks, I'll check it out.
Hello,
'Living' something (cantaloupe, lilac…) means that the note is obtained by IFF's headspace technology.
Yep. Sounds silly though.