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Ed Hardy Love & Luck ~ new fragrances

Posted by Robin on 26 July 2008 19 Comments

Ed Hardy Love & Luck fragrancesThe Ed Hardy by Christian Audigier line will launch a new duo of fragrances this coming December, Love & Luck for men and women.

Ed Hardy Love & Luck for women (shown at left) is described as “soft and elegant”. The fragrance was developed by perfumer Adriana Medina; the notes include bergamot, blood orange, red sake accord, black currant, pink peppercorn, nectarine, jasmine, forbidden plum, sensual musk, cedarwood, sandalwood and patchouli. It will be available in Eau de Parfum.

Ed Hardy Love & Luck for men (shown at right) is described as “a bright, eclectic mix of fruits and fresh scents”. The scent was developed by perfumer Olivier Gillotin (who also developed the original Ed Hardy for men); the notes include bergamot, orange, mandarin, cardamom. It has a heart of absinthe, sage, cypress and violet and a drydown of musk, cedarwood, dark vetiver and agarwood. It will be available in Eau de Toilette.

The Ed Hardy Love & Luck fragrances will be available in 50 and 100 ml and in matching body products. (via wwd) Update: see a review of Ed Hardy Love & Luck for Women and a review of Ed Hardy Love & Luck for Men.

Filed Under: new fragrances
Tagged With: adriana medina, ed hardy, olivier gillotin

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19 Comments

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  1. Anonymous says:
    26 July 2008 at 11:41 pm

    I love the Geisha print on the bottle! Cute. But would be even cuter if it came in adorable 15 ml bottles so we could just put in in our purses… why does it always have to be 50 – 100 ml?

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  2. Anonymous says:
    26 July 2008 at 11:49 pm

    I'm not too psyched about the women's scent, but the men's sounds good…Those bottles are just wonderful though. For some reason, I really love the design. Every time I walk by them in the store, I have to take the top off and sniff it. Even though I know I'm not crazy about the fragrance, that bottle sucks me in every time.

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  3. Anonymous says:
    27 July 2008 at 12:08 am

    I like it too, and little travel sprays would be adorable.

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  4. Anonymous says:
    27 July 2008 at 12:12 am

    I didn't like either of the first 2 (men's or women's) but I love those bottles too. They're just darned cute, and so are these new ones.

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  5. Anonymous says:
    27 July 2008 at 12:17 am

    I think I may have com eup with a solution. My little sister loves the fragrance, so I should just buy her a bottle with the stipulation that it stays in my room. 🙂 When she's not spraying it, that is. The scent just makes me want to start eating every piece of candy in the house. Not good.

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  6. Anonymous says:
    27 July 2008 at 3:36 am

    Wow! that geisha bottle is cute!…is this another grab 4 da asian market?

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  7. Anonymous says:
    27 July 2008 at 10:28 am

    The bottles are great… I'm wondering about the juice, though. Anyway, they'll make some great displays with all 4 together.

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  8. Anonymous says:
    27 July 2008 at 10:36 am

    Smart thinking 🙂

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  9. Anonymous says:
    27 July 2008 at 10:39 am

    Supa Kawaii, the article mentioned a number of other countries where these will launch, but none in Asia.

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  10. Anonymous says:
    27 July 2008 at 10:39 am

    They really will!

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  11. Anonymous says:
    27 July 2008 at 1:43 pm

    AHH! MORE ed hary perfume releases? and i thought i figured out my signature scent! I really liked the first woman release from the line but with this new love & luck…hmm, i wonder if it is anything like the first one.

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  12. Anonymous says:
    27 July 2008 at 6:46 pm

    I've recently began the initial stages of grooming my 4 yr old daughter for membership in the esteemed perfumista 'club'. We went sniffing today in fact. We tried the first release of Ed Hardy to which she exclaimed, “Ooooooooooooh this smells this strawberries!” She demaned we buy a bottle immediately…I declined and managed to score her a small sample instead. lol The first one was nice enough, non offensive. I agree that the bottles are indeed unique and interesting.

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  13. Anonymous says:
    27 July 2008 at 9:10 pm

    Long time reader, first time posting on here.

    I like the Ed Hardy clothing brand, but his first scent was not appealing to me. Hopefully this one will be better. I absolutly love the designs on these new bottles though. I saw the Giesha print on a pair of boots inside Nordstroms the other day.

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  14. Anonymous says:
    28 July 2008 at 9:07 am

    My almost 4 yo daughter is getting into this too, and definitely has her own taste. I opened a sample of something or other the other day and accidentally got it on my fingers. Took a sniff and said hmmm, no, smells like a man. She sniffed it and said it smelled good, I should put it on. I said no, I don't want to smell like a man, and she said “I do! I want to smell like a man!” I said, “you do?” and she said “YEAH! Like YOU!” LOL! My husband nearly choked.

    The women's sounds better than the first to me…that one was a little too sweet. I'd buy it for my 12 yo. And another absinthe… do I see a trend?

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  15. Anonymous says:
    28 July 2008 at 11:11 am

    Now you'll need two 🙂

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  16. Anonymous says:
    28 July 2008 at 11:12 am

    Scentsappeal, hey, she's got a good nose!

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  17. Anonymous says:
    28 July 2008 at 11:12 am

    LOL! Great story.

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  18. Anonymous says:
    28 July 2008 at 11:13 am

    Hi & welcome! I'm hoping this one will be better too — although should note that the first one apparently sold VERY well, so they're probably quite pleased w/ it.

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  19. Anonymous says:
    28 July 2008 at 12:37 pm

    She sure does! After every bath she wanders over to my extensively large collection and begins the 'process' of deciding which one she'd like to wear for the day. Today she chose Delices by Cartier no less and said 'cause this smells like cherries'! LOL!

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