Sephora is introducing a new touch-screen system to help customers find fragrances. Scentsa was developed by Jan Moran, author of the Fabulous Fragrances books, and allows users to search by brand or fragrance name, fragrance notes, or best sellers.

You can find Scentsa at the following Sephora locations: New York City (42nd & Madison, 711 Lexington, 150 Broadway, Flatiron, Times Square), Chicago (Northbridge), Las Vegas (Miracle Mile, Venetian), Orlando (Florida Mall), Dallas (Northpark), Atlanta (Lenox Square), Honolulu (Ala Moana), Massachusetts (Burlington), California (Powell Street, South Coast Plaza, Fresno), New Jersey (Garden State, Short Hills), and Washington, DC (Tyson’s Corner, Georgetown).

Whether or not you have a participating Sephora nearby, you can play with Scentsa's celebrity fragrance functions online at the Scentsa website. Owen Wilson apparently wears Calvin Klein Euphoria Men, who'd have thunk it? (via press release from Scentsa)