For anyone else needing a little perfume porn on this Monday morning (I, for one, am having a very hard time waking up today) here is a short film from Caron introducing their latest vintage reissue, Montaigne. Includes some great shots of the interior of Caron's boutique on Avenue Montaigne in Paris. In French, 2 1/2 minutes.
Update: video is no longer available, sorry!
LOL! It really is perfume porn, starting from the voice…
Yep! I need me a few of those urns
What a nice treat! Thanks!! I wish I understood French better (I saw the clip in French – and couldn't link to it form the site), but they didn't spend much time talking about the fragrances in the urns, but more about the urn's Baccarat crystal?
no they speak more about the shop
To make short
The shop is a treasure
The shop has a treasure … this is Montaigne
Ugly Music, Ugly tone …
The music has nothing to do with the image Caron is portraying here. What's wrong with Chopin? And if it must be modern, why not invest in an original composition in stead of this music-by-the-yard stuff?
It seems to be a French disease. Almost all of the perfume sites over there are infected.
Chopin Really … I beleive you but the orchestration has no sensibility …
Concerning French Image … foreign director still want to leave France in the 50'
Old Stereotype are good to sell things.
What a horrible voice! Those terrible rasping 'r's, blech!
They do talk about the perfume: its composition and what sort of image it creates.
I hardly understand a word of French, so it was perfect for my morning fog…just pretty pictures.
I did not even notice the music…was too busy wanting my own urn of Alpona.
Oh well the music is fine with me, contemporary the kind that one hears on the radio while driving on the auroroute du soleil, it has some sort of vitesse.
I know I am Dutch but the interieur looks a bit kitschy to me, too much white and gold everywhere.
Would love to visit Caron though and be overwhelmed by it all.
It is not a bit Kitschy … it is completely kitsch.
But it is really well done.
The shop isconsidered by a some Guide as one of most beautifull shop of Paris. But not by “The Guide”
It is really a lovelly shop … quite out of Time …
The price (except the perfume) of all objects is also out of Time.
A mini Urn is availlable …
http://tiny.cc/7iJO3
Do you want the price
?
What a fun entry. Thanks for posting. Long time House of Caron fragrance fan here, and i enjoyed this little advert foray.
Kitsch? Okay. I suppose just as kitsch as Jean Paul Gaultier or a lot of Haute these days.
Fashion is hardly the bastion of all things meaning and substance.
Funny criticism, even from an aesthetic viewpoint.
It is not my idea of kitsch at all, although there is something almost ironic about it, I guess. Anyway, fun to watch!
I have posted about the mini urn in the past, so you needn't post the price, LOL…and anyway, not sure what I'd do with one. I suppose I could use it as a flower vase?
It is perhaps over the top
Very fun. Thanks for posting!
What intruigues me is the fact that all those perfumes stand in broad daylight!
So it is a “boutique boudoir”…well it would be nice if they also sold that very old fashioned perfumed talc powders in boxes decorated with gold with those soft powder applicators.
Old fashioned stereotyped products do indeed sell well Benoit
I wonder if those big cristal perfume holders ever fall and break.
strange I have the same feeling about the daylight and the urns.
And they sold a lot of powders and soft powder applicators. I have learned many old-french worlds in this shop.
I would dream to have a Bathroom who look likes this shop.
A bathroom like this?? Yes Benoit in a next life or in a virtual world maybe..;)
Love “music-by-the-yard.” It's true; it's that awful digital Euro-musak, the modern equivalent of Stepford Wives' piped-in grocery-store swill. Poo!