A favorite parlour game among perfumistas is to list the discontinued fragrances they'd most like to see brought back from the dead. Coty Chypre and Shiseido Nombre Noir often top such lists, and while either would warm my heart, let's face it, neither would make a killing on the department store shelves. Coty really ought to bring back Chypre, even if only for the prestige factor, but they're never going to sell a gazillion bottles of Chypre no matter what. And I don't think we need hold our breath waiting for Nombre Noir.*
Your challenge: think of a perfume that you'd love to see reissued AND that you think could sell if it was marketed properly.
I have two picks:
Fendi Theorema ~ first off, it's just wonderful stuff. It doesn't fit neatly into any current trends in fragrance, but nor does it smell dated, and there isn't anything esoteric about it. Its elegant, comforting, and perfectly easy to wear. Almost everyone I've ever talked into trying it has loved it.
I actually like the name Theorema, but it has a sort of forbidding ring to it, and it's a really poor match for the squishy-cozy-comfort juice. Ditto for the bottle, which is just too stiff and sober for the scent. I don't know how Palazzo is selling (it did nothing for me), but if you had stuck Theorema's juice in that gorgeous bottle, I simply can't believe it wouldn't find an audience.
Givenchy Organza Indecence ~ I'm sort of cheating with this one, as I'm not really sure Organza Indecence was ever discontinued (I thought it was, but I'm told Givenchy never stopped producing it, they only stopped promoting it). More recently, it's returned as part of the Les Mythiques collection, although now I hear rumors that maybe only selected scents from that set are going to make it to the US. So far, Organza Indecence doesn't seem to be among them.
Anyway, Organza Indecence, as I said in my review, is comically mismatched with its name and its packaging. It doesn't smell like anything you'd call "Organza", and the sort of woman who seems to me to be likely to love Organza Indecence isn't at all the sort of woman who'd pick up that frou-frou bottle to give it a try (I know I never did). It reportedly did very well when it was released, but I'm betting that if you launched it again with a way more daring name and in a cooler, trendier bottle, it would find a new generation of fans.
Note: image via Images de Parfums.