Elle is the latest fragrance for women from Yves Saint Laurent, and like last year’s L’Homme Yves Saint Laurent, is intended to attract younger consumers to the brand. In keeping with that goal, Elle Yves Saint Laurent’s launch was online as much as off: it has a spiffy website and a presence on YouTube, a blog, a MySpace page (Elle has 1496 friends! w00t!), and of course Elle had the requisite debut in Second Life. It’s probably on Facebook as well, but as I’m planning to be the last person on earth to join Facebook, I can’t check.
Perfumers Olivier Cresp and Jacques Cavallier were asked to come up with something modern, urban and feminine, but with “a touch of the masculine”, as is the latest style. They’ve done just that…