"The brief that was given to them for No. 1 was that they had to produce the best possible perfume that was known to mankind, and they were to ignore all costs and buy whatever they considered would produce the best results, even taking into account that it might not be sustainable," said Christian. "In other words, next year, we may not be able to do it. Nobody has ever done that. No. 1 does change, year by year."
— Clive Christian on accepting the Guinness World Record for the World's Most Expensive Perfume. Read more at Yahoo News, or buy Clive Christian No. 1 "presented in a handmade lead crystal bottle with a single natural white brilliant cut diamond in gold collar", $2350 for 30 ml at Saks.