Kevin has spoken (ok, I chimed in) and the name of our upcoming fake fragrance ad copy contest (if you missed the initial contest post, see here) is Prix Eau Faux, which seemed like an appropriate blend of ludicrous, pretentious and vaguely plausible — the very qualities the contest is all about. It also sounds silly if you say it out loud.
Thank you to everyone who entered the pre-contest contest! Rosewater, we tweaked your entry but you're still the winner. To claim your prize (or more accurately, "prize"), send your details to nowsmellthis at comcast dot net.
We'll post the details of the "real" contest some time in the next couple weeks, and will probably be taking entries throughout January.
Great choice – VERY fun to say!
I don't know whether to congratulate or console rosewater though…I got a whiff of believe today in lotion form and just recoiled! Maybe the real stuff isn't so bad (and the bottle is cute!).
LOL — maybe she'll pretend she didn't see this
I'm the kind of person who always misses the obvious, so just spell it out for me… What makes Believe the most ironic fragrance release of the year? Seriously, I'm Curious (groan)!
The tag line was “the greatest freedom is to believe in yourself” — which is pretty ironic given all that Britney did/went through this year. I would guess they came up w/ the advertising before she lost custody of her kids…
Thanks, R! I wonder if her very public personal problems are even affecting her fragrance sales! I wouldn't be surprised if the marketing folks at EA just ignore her real life antics when they come up with the advertising.
I don't know if Believe is selling, but it wouldn't surprise me if it was. The people over at Parlux (who make the Paris scents) say a little bad girl controversy seems to help business, not hurt it. I would have thought in Britney's case that people would be less forgiving about losing custody of your children than say, shaving your head and going into rehab, but hey, what do I know…
Yeah, you would think… there's no denying the girl's an absolute train wreck with a questionable amount of intelligence or talent, and yet it seems her albums and products just keep on selling! I myself have never even sniffed a Britney fragrance… I leave the hard work to you, R!
Fantastic name! In the great tradition of mixing genders (Eau is feminine so it should be Fausse). Miller Harris et al. would be proud of you.
LOL — I thought you would appreciate it!
OK, I have to ask. Does one pronounce the 'x'? Is it 'preezofo', or 'priofo'? I've got that oral exam feeling in my tummy…
Here at NST we pronounce it priofo, and can only hope that is wrong as it would suit our purposes all the more that way
I'm afraid you are correct. LOL!
It's PREE-OH-FOH. (No 'liaison' with the 'x' in Prix.)
I do hope the trophy will be called “The Factice”!
“And the Factice goes to…”
Just as soon as we find somebody to manufacture a trophy for free, yes
An empty Chanel #5 or Juicy Couture bottle filled with shimmery gold bubble bath would look divine!
So fun that I won–sorry to be late to the party. I've been very busy at work.
An idea–do you ever sell anything on ebay, Robin? You coud sell this and donate the proceeds to a charity…..or, perhaps you'd just allow me to plug my favorite charity?
I'd like to tell you about http://www.ableplay.org, a unique web site that helps parents and professionals select toys appropriate for kids with disabilities. While providing a resource for parents and professionals, Ableplay also creates revenue for the national nonprofit Lekotek, which uses play to help children with disabilities grow physically, mentally, and spiritually. This is the “real” thing–nothing faux about it.