What do Daphne Guinness and Stephen Jones have in common - apart from their English eccentric style? They are both launching first fragrances under the auspices of Adrian Joffe, who heads up the company of his partner Rei Kawakubo of Comme des Garçons and has developed for her a fragrance empire.
The idea of Joffe as the beauty industry's new prince of perfume sounds unlikely. But, as Joffe says, there is an increasing demand for niche marketing in this area where big does not always seem so beautiful.
— from Comme des Garçons builds niche perfume empire, in yesterday's International Herald Tribune.