Jonathan Rhys Meyers, for Hugo Boss' new Hugo XX & XY fragrances, courtesy of YouTube. Keep watching after the commercial for an interview with Mr. Rhys Meyers and some "behind the scenes" footage.
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Oh, there is a much more interesting clip out there on the new frags.
Posted it ~Check it out:
http://www.perfumeshrine.com/2007/09/its-mating-seasonroar.html
Thanks!
I'm sorry, but I absolutely loathed this. I apologize in advance for my ranting – but “like”, “y'know”, “sort of”, “create a new concept of reality”… OK, so JRM is a pretty boy; but why can't he bl**dy well speak English? As for his comments on the fumes themselves – “XX is fresh; it's very very nice – sort of, like, you know, very cool bottle + all of that, you know” – that tells us a lot, buddy boy. Then “After an hour, 2 hours of wearing it, it actually starts to smell better; so that's the mark of something good – that it smells even better at the end of the night than when you put it on first.”
Gah; spare me.
As for the Director of Brand Marketing (or whatever his title was): his talk seemed almost as meaningless: “We were sort of looking for something authentic + irreverent: an idea concept”. About creating a real personality: “It's difficult to do that with models, but Jonathan's a real person”.
You could have fooled me.
LOL — rant away, you needn't apologize! Totally agree that he was not in the least engaged w/ the subject matter — or at the very least, not very articulate about fragrance. Ah well, guessing that for the target audience (e.g., people who think he is a pretty boy) it won't matter in the least.
Phew – glad you didn't flame me for that!
I can't remember many 'perfume models' who were able to speak convincingly about the scent – and why should they? The real issue is why on earth they should have to pretend to have a rosy opinion about it – they're faces for hire, as we all know quite well. But I'm assuming JRM or Agyness Deyn or whoever couldn't say “It's OK – doesn't burn your skin off or make you smell like a dead cow or anything. I'd rather have Creed, but hey! Look at the price! Cool bottle! And don't I look neat in the ad?' without wrecking their prospects of further work. Which seems a pity to me. I don't think JRM's level of articulacy about the product is much worse than the majority of perfume copy, where presumably professional PR people trundle out a string of tired, predictable adjectives without having a clue what the stuff actually smells like.
No, no worse at all — but not sure why they had him talk about it in the first place, seems unnecessary.
Nope, baffles me too.