Take a whiff. Maybe you’ve noticed — and maybe you haven’t, and this isn’t entirely by accident — that the world has lately become a more fragrant place. Westin hotels waft a blend of green tea, geranium and black cedar into lobbies; Sheraton has jasmine, clove and fig. Jimmy Choo stores smell of cardamom and ivy, while Thomas Pink opts for the tang of fresh linen.
— From Scent and Sensibility, a detailed look at scent marketing in today's New York Times. Did you know that the scent of jasmine increases bowling scores?