Sean John Fragrances will follow up on 2005's Unforgivable for men with Unforgivable Woman, due for launch in August.
Like the first fragrance, it was developed by perfumer David Apel. The "sensual, creamy floral" includes notes of bergamot, orange, neroli, cassis, grapefruit, apple, cucumber, piña colada, orange flower, jasmine, violet, muguet, freesia, cyclamen, amber, tonka beans, coco de mer, vanilla tears, cedar, sandalwood, oak moss, patchouli, vetiver and iris.
Sean John Combs (aka P. Diddy) says he is...
...particularly fond of the piña colada note. "I think we all have an emotional connection to the piña colada — nobody has a bad sense when they smell the piña coladas," he said with a laugh. "I had this vision of a woman being on the beach, and the Unforgivable man sees her — and [the fragrance is] just the way that that feels, the heat of it..."
Look for Sean John Unforgivable Woman in 75 and 125 ml Eau de Toilette, with matching body products to follow next year. (via Women's Wear Daily)
Update: see a review of Sean John Unforgivable Woman.
An emotional connection to pina colada? Does he need The Priory?
I like a drink, but, the day I start connecting emotionally with a Kir Royale…..
That cracked me up too
Caption could have just as easily read, 'not tonight honey, I have a headache' – hard to tell if she's excited or irritated.
Maybe it is the headache that is unforgivable
Maybe it's this perfume that gave her the headache!
I'm curious if this image speaks to women.
For me it projects an uncomfortable sense of a woman being sexual assaulted. Why? Her body language: the woman is facing away from him, for starters, and her raised right arm reads more like a blocking behavior than a gesture of embracing his desire.
The graphic artist carefully placed the pink (get it) bottle near her crotch to hide his hand, which Diddy says is “between her legs.” It's really closer to her navel though. It's her left hand that suggests something sexual is going on, but again, it looks more like she's deflecting his left hand than embracing it.
Overall this image suggests unwanted male aggression rather than female sensuality. It's not risque as Diddy would like you to believe. The tipoff is Diddy's look over his sunglasses. There's a cocky sense of maleness about this view over the sunglasses that turns this image into an act of conquering a woman rather than sharing an intimate moment of love. It's a player's move, rather than a lover's.
Some acts of aggression are unforgivable.
I think I agree actually. I can almost imagine the brief “He approaches her: she knows she shouldn't but Ooooh! she can't help it” I don't know what makes it 'Unforgivable'. Are they in relationships with other people? The reasons could be endless and they are all as cheesy as each other! He does look like a bit of a sex pest, but in the end this advert is more to do with his ego than the fragrance, I assume anyway. Didn't he have to change the adverts for his male fragrance in America? They gave the impression he had done something with two women (I won't say what). We had them here so I may be wrong. In the end I think it all comes down to him showing us how amazing he is.
I think that's the most off-putting image I've ever seen for a perfume. I'm with Strategic on this; it looks like a rape in the elevator of a low-rent apartment building. Yuch.
It is interesting — in the same article, SJ talks about the controversy over the original ad for the men's Unforgivable, and seems to assume that the unease was all due to the race of the models. I'd say it is the same problem as here: the disturbing body language.
So, it doesn't speak to me, but nor does that matter. If it is an even halfway decent scent, women are going to buy it because his name is on it. He claims he isn't doing “celebrity” fragrances, but that is absurd — without his name, Unforgivable for men would hardly be a top seller.
The women looked drugged, IMO, and he was using one woman's head essentially as an armrest. I thought it was was very off-putting — but of course, it is selling like hotcakes.
It is incredibly off-putting. But you know, he wants his ads to be controversial — obviously! — and has said he was influenced by Calvin Klein fragrance ads, which made a stir in their time as well.
I really didn't like that advert at all. It's funny how so many fragrances, male and female, use sex to sell, but it's all about getting it right. Even when it's blatant, i'm thinking Agent Provocateur, it still works wonders (in my opinion). I feel what we have here is more self promotion than anything else (if it's not a celebrity scent why is he even in the adverts)? It's all about his ego. But, then again, I'm not a fan of his anyway so maybe it was always doomed to fail to convince me.
Since this image depicts an aggressive sexual act toward a woman, it's interesting to note the nature of a rape fantasy:
Excerpt from Answers.com: It has been proposed that for some who have actually been sexually abused, rape fantasy may be a way to heal past wounds by exploring in a safe environment with a sense of control. Dr. Michael J. Bader, author of Arousal: The Secret Logic of Sexual Fantasies, writes: “It is quite common that children who were abused grow up and develop sexual fantasies loosely based on their abuse. The adult indulging in a fantasy of sexual surrender or abasement is actually saying to her or himself: 'I'm recreating a terrifying or traumatic scene, but this time I'm in control because I'm scripting the scene.'”
Estee Lauder might want to think twice about putting this kind of imagery out there. I don't think it's what Mrs. Lauder had in mind when she said, “Bringing the best to everyone we touch.”
This is the first time I saw this. So … he gets her drunk on pina coladas and then assaults her?
You know, I actually have a lot of respect for Diddy, he's done very well for himself without totally embracing some sort of thugdom. But this … ugh. I find that ad totally off-putting, and he's actually a man I personally find very sexy.
I need to delete the word “actually” from my vocab, sorry.
The other thing that's unforgiveable is it sounds like another sweet fruity-floral.
Hmmm. The ad doesn't strike me as *that* agressive, although clearly it is about male dominance. At any rate, doubt EL needs to think twice. This ad is not even as disturbing as the one for Unforgivable for men (at least not to me) and that scent made a mint.
I find pina colada PLUS apple AND cucumber way more upsetting than the ad.
I think this is what happened at the photo shoot for the ad: the woman was feeling a little attraction…thought she might like him…he goes in for the kiss…then just as the cameras start shooting, he whispers in her ear, “don't you feel we all have an emotional connection to the piña colada?”…
LOL — good one!
I think she smelt his breath and went “Yeeeeaaaach, it's unforgivable dat he's rich, but still can't afford a mint….!!!”
LOL!