Sean John has launched the Unforgivable Multi-Platinum Edition. It sounds like a new variation on Unforgivable, but it could just be a new packaging of the same scent — it is hard to tell from the description at Macy's:
Limited Edition Platinum version of the original Unforgivable scent is a sensual combination of luxurious ingredients hand selected from the most superior harvests, blended seamlessly to create a sexy scent with a refined edge. Unforgivable Multi Platinum is the first in what is to be an annual fashion fragrance event.
Whatever it is, it is $65 for 75 ml of Eau de Toilette, and will update later if I find out more. Update: an explanation from P Diddy himself, via USA Today:
The new cologne is a limited edition, ramped-up version of Unforgivable, which Combs introduced last year and saw climb to one of the top launches of 2006.
"In the world of fragrances, perfumes and colognes, the actual products we use are based on 'the juice.' There are different grades of 'juice,"' Combs said during a recent telephone interview. "This is the luxury version."
smells exactly like unforgivable. exactly…well….maybe ONE different accord but not worth buying if you bought unforgivable, which was actually a nice fragrance. sexy. but after i bought creed MI, i noticed where he copied the fragrance from!!! but MI is much more stronger and lasts longer.
Thanks, I figured it was probably pretty similar. Still haven't seen a list of notes anywhere though!
found this on the web: “Fairy tales about nymphs, narrated by grandmothers, unforgettable summer nights, the scent of lemon leaves on your fingers…”, with oils of orange, bergamot, grapefruit, lemon, rosemary, clary sage, tea tree and petit grain…
That is for a new Apivita fragrance, see:
https://nstperfume.com/blog/_archives/2007/4/2/2852986.html
orange, bergamot, grapefruit, lemon, rosemary, clary sage, tea tree and petit grain…wow…i need to pay more attention, i saw they look sort of like the notes for unforgivable:
Sicilian Lemon, Italian Bergamot, Green Mandarin, Moroccan Tangerine, Grapefruit, Juniper Leaves, Birch Leaves, Champagne Accord, Mediterranean Air Accord, Tuscan Basil, Florentine Iris, Clay Sage, Lavender, Cashmere Accord, Australian Sandalwood, Amber, Tonka Bean, Rum.
except unforgivable has many more ingredients. i actually performed a search for multiplatinum and got some results, so i clicked on one of the links and it took me to the notes for apivita; so i guess i was too eager to help! sorry! if i find the “correct” notes i'll definitely share!
No worries — it is probably very nearly the same as the original 🙂
I asked a few people at the flagship Macy's about the difference between this and the regular unforgivable and they say that it contains more oils and less alchohol so it will last longer than the original, even though they are the same scent. When Unforgivable first came out, Diddy tried to release a high end version with musch more staying power for $325 and the regular version which fades after about 20 minutes for $55. I doubt he sold a bottle of the high end … so I think the Multi Platinum is the happy medium. I love the smell of this cologne … although it never gets me ANY compliments as many of my other colognes do (oddly the cheap colognes such as Abercrombie Fierce, Aqua di Gio, Curve get me the most compliments). Perhaps I like the scent so much because Diddy ripped it off from Creed the way he rips his Sean John suit designs off high end makers and then uses sweat shops instead of skilled Italian tailors to make the suit. The multiplatinum will last a long time … I will have a bottle in my cologne rotation for as long as it is being sold. The regular scent just does not last as long or smell as strong.
Actually, I think the high end (limited edition) version sold out — I was surprised! So this is probably, as you say, something “in between” in terms of concentration. I tried it briefly on a card and it didn't smell much different to me, but didn't do a side by side test on skin.