Dadadandy, who describe themselves as "...an artwork, an artist, a production company, a place for discussion and a curatorial agency", will launch their debut fragrance, Choix, later this month:
Weeks ahead of April Fool's Day, a fragrance-free scent named Choix will go on sale this Friday. The non-perfume, the idea of the art production company Dadadandy, is being sold at Selfridges in London as part of a surrealist-themed event. (via dailymail)
Choix will debut at Selfridges in London as part of "Les Palais Des Etoiles", a program of "artworks and events". The "fragrance" consists of an alcohol base with no fragrance materials added. Price: £40 for 100 ml. Hey, at least it isn't another fruity floral.
I have to say that I think Viktor & Rolf have Dadadandy beat: their first fragrance release, 1996's Le Parfum, couldn't even be opened, much less smelled, prompting this admiring review:
For example, ‘Viktor & Rolf, le parfum’ (1996) not only provides an elegant and wholly plausible--except for the notable lack of scent-- fragrance bottle packaged with the finesse of modern marketing and inculcation of desire and the accompanying elements of promotion, including slick, desiring photography, an advertising campaign, and press release. Viktor Rolf deceive us in the absence of scent, but they are fundamentally honest. (via smba.nl)
Note: image via metro.co.uk.
DadaDIDDLY is a more apt name, IMO. If this launch is successful, maybe they'll follow up with an empty bottle/box–'Vide'. Maybe?
I swear I've smelled this one before… L'Antimatiere?
By the way, congrats on your appearance in the March issue of Glamour — how fabulous is that?!?! Yaaaaay!
Well, my choice is to be amused and hope that this becomes the new rage scent for people who travel and share airplane space w/ me.
I didn't know about that Victor and Rolf scent. Again, very amusing and, I'm sure, very collectible. I'm guessing Choix will have decent sales.
LOL!
Thanks M, will have to go get one — I haven't seen it yet. Hope I don't sound like an idiot
The V&R sold out its limited edition run of 250 bottles. Would love to know what it cost! Will be surprised if people don't buy this one too, but the V&R is way better — and you don't have to worry about evaporation, LOL…
I have visions of certain concept stores (Collette in Paris springs to mind) selling this fragrance. Imagine the scenario: Hyperchic, bored sales person sprays fragrance on fashion victim from the provinces. Fashion victim: “But I cannot smell anything” Sales girl only rolls eyes and throws even cooler colleague a knowing glance. Fashion victim feels intimated and buys fragrance. When he gets back to the provinces he behaves like Mr Ubercool and looks down on the ignorant peasants that surround him… and so it goes on.
LOL — perfect!
Robin,
Whatever you do, never say the “F-F” word out loud…another one is born that way! LOL
Funny thing, I love the smell of rubbing alcohol (isopropryl). Good thing is that it'll never be out of production and I can usually find it everywhere for under a dollar. They have to work on the longevity of the scent though.
Couldn't V&R create a law suit saying that Dadadandy copied their scent note for note, or a lack thereof?
They could work on the packaging as well — it is rather dull, don't you think? The smell is probably already better than most of the recent releases
That would be the perfect extension of the concept
Given that you can't normally buy perfumer's alcohol in the UK, I'd be tempted to buy this for mixing purposes. If only it were a lot cheaper…
Seriously, you can't? LOL — then maybe it really will sell out