Dadadandy, who describe themselves as "...an artwork, an artist, a production company, a place for discussion and a curatorial agency", will launch their debut fragrance, Choix, later this month:
Weeks ahead of April Fool's Day, a fragrance-free scent named Choix will go on sale this Friday. The non-perfume, the idea of the art production company Dadadandy, is being sold at Selfridges in London as part of a surrealist-themed event. (via dailymail)
Choix will debut at Selfridges in London as part of "Les Palais Des Etoiles", a program of "artworks and events". The "fragrance" consists of an alcohol base with no fragrance materials added. Price: £40 for 100 ml. Hey, at least it isn't another fruity floral.
I have to say that I think Viktor & Rolf have Dadadandy beat: their first fragrance release, 1996's Le Parfum, couldn't even be opened, much less smelled, prompting this admiring review:
For example, ‘Viktor & Rolf, le parfum’ (1996) not only provides an elegant and wholly plausible--except for the notable lack of scent-- fragrance bottle packaged with the finesse of modern marketing and inculcation of desire and the accompanying elements of promotion, including slick, desiring photography, an advertising campaign, and press release. Viktor Rolf deceive us in the absence of scent, but they are fundamentally honest. (via smba.nl)
Note: image via metro.co.uk.