"Turning Up Our Noses" is an interesting read in December's Prospect Magazine:
It is strange that, in a culture so desensitised to smell, most women still wear perfume almost every day, and, according to Evelyn Lauder, about 50 new fragrances are produced each year. Two millennia ago, Pliny made the same observation, complaining about the time and money wasted on perfume given that the wearer doesn't even derive much pleasure from it him or herself.
50 new fragrances? Somebody apparently lost count very early in the year.
The LA Times has a profile on perfumer Neal Harris and his company ScentEvents:
For last year's Los Angeles premiere of "Charlie and the Chocolate Factory," Warner Bros. executives wanted to infuse the air outside the theater and inside the lobby with the rich fragrance of Wonka bars...
Harris settled on one that smelled "like a very realistic milk chocolate candy bar." To demonstrate how it could be spread throughout a large area by means of a scent diffuser, he filled an entire floor of Warner Bros.' Burbank offices with the fragrance. It worked — employees recall following it to the source in hopes of finding actual candy.
Read the rest here.