Roberto Verino has launched Mellow, a fragrance created with the help of students at the University of Madrid, who helped design the bottle, logo and advertising:
Mellow was conceived to appeal to the young, with its round pink and lilac bottle adorned with a latex ribbon and its checked packaging in the same colors as the bottle. The musky, fruity, floral formula by Cristine Nagel and Christiane Plos of Givaudan should, according to Nagel, "capture young dreamers". (via cosmeticnews)
Mellow is an Eau de Toilette, and the fragrance "smells as sweet as bubblegum but...also hints at the sensual side of the user with vanilla and musk." (via moodiereport) Mellow has already launched in Spain; look for it in the United States next year.