Last year saw a chocolate-scented premiere of Charlie & the Chocolate Factory, but now movie-goers in Japan will experience fragranced entertainment on a new level:
A new service from a major telecommunications company, NTT Communications Corp., will synchronize seven different smells to parts of "The New World," starring Colin Farrell.
A floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene. Joy is a citrus mix of orange and grapefruit, while anger is enhanced by a herb-like concoction with a hint of eucalyptus and tea tree.
Read more at MSNBC.