Omnia is a representation of femininity and sensuality; it plays on a contrast between the freshness of spices and the sensuality of musk. This Bulgari fragrance is very avant-garde — there is nothing else on the market in a similar genre. The aim was not to create a fashionable perfume, but one that would stand the test of time.
According to this article in the Detroit Free Press (link no longer working, sorry!), the market for fragrances geared towards babies and young children is expanding:
"In the United States the idea of a baby fragrance is a relatively new idea," said Virginia Bonofiglio, adjunct professor of cosmetics and fragrance marketing at New York's Fashion Institute of Technology.
Perfume use is a mainstay of European childhoods. In Spain, many parents use vanilla or orange-scented colognes as a part of a baby's bath routine.
A perfume-triggered allergy halted a curling match in Ontario.