A little rant on the subject of celebrity perfumes in The Age includes this nugget of wisdom:
...Donald Trump - The Fragrance....has reportedly failed, maybe because it smelt of a cross between a dead racoon and money.
The Donald's faltering is a rare thing in the age of celebrity, where it seems any event, any product, any thing becomes more real when a celebrity, whatever their wattage, is in attendance.
And to prove that point, look at what Paris Hilton has done for Parlux Fragrances, Inc, her parent company:
"When we signed her, we were a $90 million company," said Parlux Chief Executive Officer Ilia Lekach. "Now we're going to be a $200 million or a $300 million company." (link to article no longer working, sorry!)
Want to attach a fragrance oil burner to your PC? Now you can.
AriZona Teas is the latest company to use fragrant packaging to sell consumer goods.