'The Fragrance Alchemist' is a film directed by Alain Escalle about a young prince who lives in the streets of a vertical megalopolis and has decided to create his perfect perfume. Users can add their personal creative touch by creating a "virtual" fragrance and passing it on to their partner or friend. (via digitalbulletin)
And thank you to Katie for the link to this article in the LA Times (link no longer active, sorry!) in which columnist Dan Neil asks young men to please, lay off the cologne.