Here’s the concept: Each of Xerjoff’s ten Join the Club (or JTC) fragrances is an olfactory homage to a particular hobby. When you buy one of them, you get a code that gives you access to a website with “exclusive initiatives” about the hobby to which your perfume is linked. Golf, sailing, theater, meditation, cigars, jazz, poetry, fashion, horse racing and traveling each has its own JTC fragrance.
Well. A beautiful fragrance doesn’t need a gimmick to sell it, and as soon as I read the description, my snark machine fired up. On the other hand, Xerjoff doesn’t usually skimp on materials, and although many of their fragrances are conservative to my nose, I really like a few of them…
