We actually got rather burned out on perfume after we wrote the first guide where we reviewed about 1,800 perfumes more, so we weren't paying very much attention for a few years. And when we looked back at the department stores, it was absolutely amazing what had changed. When we wrote the guide in 2007, celebrity perfume was all the rage, and a lot of things were discontinued, changing, things didn't smell the same. ... We were really depressed about it. And then when we went back to the shops, suddenly it was a whole new world of niche perfume...
— Tania Sanchez talks to NPR's Marketplace. Read the transcript, or listen to the radio spot, at What's that smell? A rise in "perfume culture".