When it comes to Lopez’s One, [Tania] Sanchez notes that “J Lo is actually the stealth Madonna, because she's been on trend the entire time she has been working”. The new fragrance is what she terms a mild-mannered, subdued floral – not the glitzy loud scents one would associate with the Lopez of Hustlers or 'Jenny from the Block'. “If you put this in an Hermès bottle and gave it to me and said it was their latest launch I would probably believe you,” she confesses.
— Read more in Are celebrity fragrances making a comeback? at Harper's Bazaar UK.