Italian denim brand Replay will follow last year's Replay For Her & Him with the Replay Your Fragrance! duo, expected to launch in September. The new fragrances take advantage of reactivation technology that will allow the wearer to revive the scent with a single drop of water:
The men’s and women’s scents are infused with a molecule called cyclodextrin that releases more perfume particles when it comes into contact with water. [...] “The molecules work like tiny sponges to capture perfume oil in a outer shell, when water is added to it they are released. The end result takes fragrance into a different category, more active than passive.”
Replay Your Fragrance for Her (shown above right) is a fruity floral with sweet orange, bergamot, freesia, strawberry, cassis, orchid, rose, cedar and sandalwood. It will be available in 20, 40, 60 or 90 ml Eau de Toilette.
Replay Your Fragrance for Him is an aromatic aquatic with ivy leaf, mandarin, cardamom, clary sage, cedar leaf, aquatic accord, sandalwood and patchouli. It will be available in 30, 50, 75 or 125 ml Eau de Toilette.