Ralph Lauren has launched Polo Modern Reserve, a new take on the original Polo fragrance intended to capture a younger audience — “the sons of the Polo customer”:
Much like a special vintage, Polo Modern Reserve is a unique blend, crafted in the spirit of the original scent, using advanced ingredients of the highest quality…
Ralph Lauren has launched Love, Ralph Lauren, a new perfume for women:
An extravagant floral oriental Parfum—an exquisite fragrance of warm golden Amber, creamy sandalwood, Orris Root Butter, and its signature the Bulgarian rose, the iconic symbol of love.
Additional notes include patchouli…
A short film for Ralph Lauren Notorious. With model Laetitia Casta, directed by Wong Kar-Wai (who also did the wonderful spot for Dior Midnight Poison).
The post title comes from the now-obligatory "making of" video, which you can see here (link no longer working, sorry).
Ralph Lauren Fragrances is giving away 25 bottles of their new Notorious fragrance: Update: the bottles are all spoken for now, sorry!
This fall, Ralph Lauren makes a departure from the florals that have made him famous with the launch of Notorious, a sparkling, spiced oriental fragrance that celebrates the seductive women of 1930's and 40's Hollywood. Twenty-five “Now Smell This” readers will have an opportunity to experience for themselves how the scent brings together golden era glamour, subtle sexiness, and the timeless elegance of Ralph Lauren…
Notorious is the lastest feminine fragrance from Ralph Lauren, and it takes its cues from the “film noir classics of Alfred Hitchcock and other Hollywood greats”:
Described as a “daring new fragrance of timeless intrigue and boundless desire”, Notorious was inspired by the sexy, mysterious, self-possessed women of the golden age of film glamour, such as Ingrid Bergman, Lauren Bacall and Faye Dunaway.*
The juice itself, by perfumer Olivier Gillotin, is classified as an oriental, and based on all the ad copy I was expecting something dark, maybe a bit edgy, maybe a bit femme fatale. Nope. Notorious reads more like a foody comfort scent…