Christopher Brosius, the “CB” behind CB I Hate Perfume, calls his perfumery’s headquarters and storefront a “gallery.” Located a few blocks away from the busy main shopping strips of Brooklyn’s Williamsburg neighborhood, the store does feel as much like a gallery, a studio, or a workshop as a retail venue. It’s a former industrial space that now looks half-loft, half-garage, decorated in a minimal, monochromatic scheme with little visual detail to distract you from experiencing CB I Hate Perfume’s fragrances.
And there are many, many fragrances indeed, with testers arranged by category in white box-like shelving units. In the “Perfume” category, you’ll find six series of fragrances with abstract designations such as “Archetype” and “Metamorphosis.” Some of them are inspired by Brosius’s childhood memories and his favorite works of literature and film, and others are his reworkings of classic concepts in perfumery (musk, rose, etc.). The Perfumes are available as perfume absolutes and cologne-like “water perfumes.” The next category includes fourteen series of Accords, from “fruit” and “flower” to “smoke” and “skin.” These oils, individually bottled and packaged at the time of purchase, are meant to be enjoyed singly or layered in your own combinations…