You know how you only need to see a few square inches to know that a painting is a Van Gogh? Or read a paragraph to know a story is by Hemingway? Perfume brands can have a distinctive style, too. It’s wonderful when an artist has a “voice.” On the other hand, can a style become limiting — or even boring? For perfume, how do you avoid the olfactory equivalent of playing the same tune, but in a different register?
Neela Vermeire Créations’ fragrances have a definite voice: spice, a creamy density, a love of incense, wood and rose…
