Memoire Liquide has launched a new range of 5 ready-to-wear fragrances (although many customers already wear individual scents from the mix and match range) under the name Memoire Liquide Reserve:
Encens Liquide ~ “The memory of gently wafting ceremonial incense…”
Henri Bendel in New York now houses the second existing Memoire Liquide counter, following the original location at Fred Segal in Santa Monica, California. Memoire Liquide is the creation of Robin Coe Hutshing, the founder of beauty-mecca Studio at Fred Segal, and her sister Jennifer Coe Bakewell. The company is an updated interpretation of a traditional apothecary offering “bespoke,” or custom-made, fragrances, and its written statement invokes Proust’s famous madeleine as the classic motif of “the intertwining nature of scent and memory.” Just as memories are intrinsically personal, these fragrances may be mixed and matched to fit the wearer’s own history, tastes, and imagination…
Memoire Liquide is a new line of bespoke perfumes that launched late last year at Studio Fred Segal in Santa Monica, and earlier this year at Henri Bendel in New York. The line was developed by Robin Coe-Hutshing and her sister Jennifer Coe, who launched Studio Fred Segal back in 1984. Memoire Liquide…
…demystifies the art of perfumery by taking the customer on a step by step journey towards the creation of their own custom and unique fragrance. The experience begins with an individual consultation with an expert perfumer who guides the customer through a selection of over 150 fragrance offerings. Through dialogue and education, a unique, one of a kind fragrance is born…