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Browsing by tag: frederic malle

A house for a little dog

Posted by Robin on 20 March 2024 Leave a Comment

Niche means a house for a little dog, meaning a house that’s so small it cannot grow. And in that word ‘niche’, which comes from marketing people who aren’t the most inventive by essence, there was a little bit of contempt. It was like, ‘Oh, that’s niche; it’s not going to become so big.’ And the same people who criticised us have joined, as one joins victory, and now the word has stuck. And it’s become a whole perfume category, which today has become completely overcrowded.

— Frédéric Malle, quoted in Legendary Perfumer Frédéric Malle On Expanding his Footprint in Asia at Prestige.

Acne Studios par Frederic Malle ~ new perfume

Posted by Robin on 11 March 2024 20 Comments

Frédéric Malle’s next designer collaboration (after 2013’s Dries Van Noten par Frédéric Malle and 2017’s Alber Elbaz par Frédéric Malle Superstitious) will be for the Swedish luxury fashion house Acne Studios. Acne Studios par Frédéric Malle will debut in mid-April…

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Each of these perfumes has a specific world

Posted by Robin on 17 February 2024 6 Comments

Frédéric Malle talks about the new Estée Lauder Legacy Collection: Azurée Legacy, Estée Legacy, Knowing Legacy, Private Collection Legacy and White Linen Legacy.

The daily lemming

Posted by Robin on 5 February 2024 23 Comments

This has been in the comments several times recently, but for anyone who missed it: The Legacy Fragrance Collection Discovery Coffret from Estée Lauder. "Experience two extraordinary scent artists. Five ingenious sensorial experiences. Iconic scents, ingeniously evolved. Mrs. Estée Lauder, the creator of indelible masterpieces. Frédéric Malle, the acclaimed perfume editor who has reimagined our legacy fragrances for the 21st century." $30 at Estée Lauder.

This is where she tortured perfumers

Posted by Robin on 2 February 2024 Leave a Comment

“The minute I sold my company to Estée Lauder, I said that I wanted to do this,” says Malle. [...]

“This is where she tortured perfumers,” Malle says with a laugh, gesturing around the ornately-decorated, jewel box-like space. (The view of Central Park is so breathtaking, one has to wonder if visitors ever found it distracting during meetings.) Malle is, of course, not being literal, but referring to Lauder’s famously high standards for fragrance. For example, Beautiful, a blend of orange flower, mandarin, and rose that launched in 1985 and went on to become one of the brand’s bestsellers, was the result of “many, many months” of Lauder mixing iterations at the very same desk that sits in the corner of her office today, says Malle.

— Frédéric Malle on the upcoming Estée Lauder Legacy Collection.  Read more in Reinventing a Beloved Fragrance Is Risky Business at Allure.

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