Perfumer Francis Kurkdjian on the new Dior Sauvage Eau Forte. Below the jump, the ad spot.
Dior Sauvage Eau Forte ~ new fragrance
Christian Dior will launch Sauvage Eau Forte, a new variation on 2015’s Sauvage for men…
My all-time favorite
The bride and groom did share one final touch to both their looks: a custom-designed fragrance by Dior’s in-house perfumer Francis Kurkdjian. ”When we were dating, Adrien saw how much I loved perfume and commissioned a bespoke couple’s fragrance for us,” Ashley says. “It is my all-time favorite and an incredibly thoughtful gift."
— Read more in This High-Fashion Perfumer’s Lake Como Elopement Was a Celebration of Fragrance and Scent at Vogue.
Does not resonate in 2024
But the juice of 1947, of course, does not resonate in 2024—and it’s for this reason Francis says that the original Miss Dior is not for sale today. “You don’t want to wear clothes from 1947, and it’s the same for perfume. No one wants to smell like their grandmother, but [in the same as fashion] you can keep the ideas, philosophy or structure and reshape it to make it more relevant.”
— Read more in Francis Kurkdjian just reinvented Miss Dior—and I was one of the first to smell the new perfume at Marie Claire.
A liberated body in movement
Francis Kurkdjian talks about Christian Dior New Look.