The decline in the percentage of fragrance sales

Posted by Robin on 3 October 2016 2 Comments

In 2015, [duty free] sales in the beauty category, which includes scent, makeup and skin care products, totaled $19.8 billion, with fragrance accounting for 43.6 percent, according to Generation Research, a travel analytics company.

But in 2014, the overall sales were $19.3 billion, with fragrance accounting for 48.7 percent and, in 2013, $17.5 billion and fragrance, 50.8 percent.

The decline in the percentage of fragrance sales, which can be attributed to factors including a decrease in disposable income in some countries, has been a wake-up call to businesses.

— Duty free fragrance spending is down. Read more at Following the Scent of More Perfume Sales at The New York Times.

Mass fragrance isn’t interesting to anyone anymore

Posted by Robin on 1 October 2016 Leave a Comment

“Mass fragrance isn’t interesting to anyone anymore,” said one drugstore chain buyer who has chopped footage to the category significantly. “Celebrity fragrance is nowhere,” the buyer added, noting that in the past, star-studded brands kept the department afloat.

— From Mass Market Fragrance’s Great Disappearing Act at Women's Wear Daily (premium content).

Premium scents have kept the industry growing despite a slump in mass-market perfumes and colognes. The $6.6 billion market for US artisanal products and other premium fragrances is projected to grow 18 percent by 2020, according to Euromonitor International. Mass-market fragrances, meanwhile, are forecast to drop 15 percent.

— From Perfume Shoppers Swap Celebrities for Niche Scents Like Sea Salt at Business of Fashion.

An estimated $800 million

Posted by Robin on 20 July 2016 6 Comments

Four of the top five women’s fragrances have remained entrenched for half a decade despite constant efforts to unseat them. Last year alone, fragrance makers launched more than 100 new brands and label extensions, backed by hefty marketing budgets. An estimated $800 million is spent on fragrance marketing each year, according to the firm, from television commercials to billboards to in-store samples and magazine ads.
The problem is that much of that marketing is wasted.

— Read more at Perfume Makers Spend $800 Million on Ads That Apparently Stink at Bloomberg.

Artisan and niche lines were the strongest part

Posted by Robin on 1 June 2016 20 Comments

Artisan and niche lines were the strongest part of the fragrance market last year with growth of new launches stepping up by +55% (on 2014), well ahead of the overall market’s respectable +15.6%. For the first time, over 2,000 new fragrances were launched in 2015.

— Read more at Artisan launches drive fragrance growth at TRBusiness. More numbers: in 1990, there were 76 new fragrance launches. In 2005, when I started Now Smell This, there were 454. In the years 2007 through 2009, the number hovered in the 800s. In 2011, there were 1220; in 2013 there were 1610.

Just 4%

Posted by Robin on 23 April 2016 5 Comments

More stars have jumped on the perfume bandwagon, but companies in the $46 billion industry have reported a sharp fall in sales in this segment.
Euromonitor estimates celebrity fragrances now account for just 4% of the U.S. market, down from 12% in 2012.

— Read more at Celebrity perfume sales stink at CNN Money.

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