“Mass fragrance isn’t interesting to anyone anymore,” said one drugstore chain buyer who has chopped footage to the category significantly. “Celebrity fragrance is nowhere,” the buyer added, noting that in the past, star-studded brands kept the department afloat.
— From Mass Market Fragrance’s Great Disappearing Act at Women's Wear Daily (premium content).
Premium scents have kept the industry growing despite a slump in mass-market perfumes and colognes. The $6.6 billion market for US artisanal products and other premium fragrances is projected to grow 18 percent by 2020, according to Euromonitor International. Mass-market fragrances, meanwhile, are forecast to drop 15 percent.
— From Perfume Shoppers Swap Celebrities for Niche Scents Like Sea Salt at Business of Fashion.