Artisan and niche lines were the strongest part of the fragrance market last year with growth of new launches stepping up by +55% (on 2014), well ahead of the overall market’s respectable +15.6%. For the first time, over 2,000 new fragrances were launched in 2015.
— Read more at Artisan launches drive fragrance growth at TRBusiness. More numbers: in 1990, there were 76 new fragrance launches. In 2005, when I started Now Smell This, there were 454. In the years 2007 through 2009, the number hovered in the 800s. In 2011, there were 1220; in 2013 there were 1610.