Despite China’s economic slowdown and softening luxury demand, the country’s niche fragrance market is showing remarkable resilience. International brands are flocking to secure a foothold in the mainland.

On the heels of Frédéric Malle’s recent Shanghai flagship store renovation, Swiss fragrance giant Givaudan opened its Fine Fragrance Creative Centre, “L'Appartement 125,” in downtown Shanghai on October 28.

— Read more in Global niche fragrance brands expand in China at Jing Daily.

Fragrance is prestige beauty’s fastest growing category and men are leading the charge.

The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men’s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.

— Read more in Why Men’s Fragrances Are Outpacing Growth in Women’s at Women's Wear Daily.

The next generation of fragrance consumers has increasingly refined tastes — and strong opinions about price point. "I think [a $400 perfume is] a waste of money," says 11-year-old Sienna Rose Gaviria, who counts Sol de Janeiro, Valentino, and Ariana Grande among her current favorite brands. "If it's expensive and I like the smell, I will get it, but it depends on the price. If it's, like, $78, that's enough." She notes that her mother, Jacqueline, typically allows her to shop for a new perfume roughly every month.

— Read more in The Rise of Gen Z (and Gen Alpha) Fragrance Fandom at PopSugar.