Bottega Veneta has launched a new collection of five fragrances, the first efforts under new licensing arrangements with Kering Beauté. Acqua Sale, Alchemie, Colpo di Sole, Come with Me and Déjà Minuit were inspired by Venice and share a common vetiver note…
The days of a single new fragrance release might be on their way out. Recently, luxury houses have opted to make a bigger splash by introducing entire new collections (five or more scents) all at once—embracing a strategy that threads a needle through olfactory experiences.
— Read more in Why Luxury Brands Are Dropping Whole Lines of Fragrances All at Once at Robb Report.
Balmain has introduced Les Éternels de Balmain, a collection of 8 unisex fragrances. Four are ‘reinvented’ fragrances from the brand’s archive (Carbone, Ébène, Ivoire and Vent Vert) and four are new (Bleu Infini, Bronze, Rouge and Sel d’Ambre). The series represents the launch of Balmain Beauty, under licensing arrangements with Estée Lauder…
Paco Rabanne has launched La Collection Rabanne, a new line of eight luxury fragrances: After Club, Armure Mara, Mesh Metal, Midnight Sex, Night Soul, Oud Montaigne, Rose 1969 and Silver Skin…
Italian brand Trussardi has launched Le Vie di Milano, a new limited distribution luxury collection. The six unisex fragrances were inspired by (and named for) specific locations in Milan…