Cosmopolitan magazine has launched Eau de Juice, a new quartet of fragrances (100% Chilled; Extra Concentrated; Love, Unfiltered and Pure Sugar). Eau de Juice was developed under licensing arrangements with Luxe Brands, and will be fronted by actress Ashley Benson…
Selling Perfume and Glamour in the 1950s (Cosmopolitan, November 1950)
In 1950, Cosmopolitan magazine looked a lot different than today's Cosmopolitan, but the audience seems to have been the same then as it is now: young, single women without a lot of money. Unlike Harper's Bazaar and Vogue, which catered to women who had, or at least aspired to, charge-o-plates at Bergdorf's, Cosmopolitan was aimed at the working class woman. I already had a Harper's Bazaar from 1938 that was chock full of perfume ads. How would Cosmopolitan treat perfume twelve years later?
If my issue is any indicator, perfume was a luxury item to Cosmopolitan's readers. It was exotic, expensive, and less important than a fully stocked bar, routing Communism, or finding a husband…