Cosmopolitan magazine has launched Eau de Juice, a new quartet of fragrances (100% Chilled; Extra Concentrated; Love, Unfiltered and Pure Sugar). Eau de Juice was developed under licensing arrangements with Luxe Brands, and will be fronted by actress Ashley Benson.
100% Chilled (top image, blue bottle, plus shown just below) ~ "So Crazy Cozy. Introducing 100% Chilled Eau de Parfum from the Eau de Juice collection served by Cosmopolitan. After dancing the night away, a recharge is necessary. Get lost in the sheets with sensual 100% Chilled for when you want to wrap yourself in a cashmere blanket - or at least pretend you are! This fragrance features a cozy blanket of replenishing red berries and bergamot, endless pillows of orange blossom infused with refreshing coconut water, a sleep-the-night-away blend of sexy cashmere woods, and lost in the sheets fluffy musk and sandalwood. Served in a collectible juice box bottle. Caution: May cause naps!"
Extra Concentrated (top image, gold bottle) ~ "Never Too Much. Introducing Extra Concentrated Eau de Parfum from the Eau de Juice collection served by Cosmopolitan. For when you're feeling your most over the top, show off your Insta-baddie side with lust-worthy Extra Concentrated This fragrance features over the top sparkling apple and exotic champagne accord, up-all-night decadent praline, no-shame-in-her-game sexy white patchouli, lust-worthy golden amber. Caution: May cause shopping sprees!"
Love, Unfiltered (top image, white bottle) ~ "Live your best life, guilt-free. Introducing Love, Unfiltered Eau de Parfum from the Eau de Juice collection served by Cosmopolitan. Command attention and embrace your inner girl boss with this undeniably sexy fragrance. This love potion consists of energetic sparkling red berries swiping right on juicy mandarin, living-my-best-life wild freesia syncs with star jasmine petals, hustle hard super ambrox and sexy blonde woods, and go-getter liquid amber. Served in a collectible juice box bottle. Caution: May cause money moves!"
Pure Sugar (top image, pink bottle) ~ "Sweeter than anything. Introducing Pure Sugar Eau de Parfum from the Eau de Juice collection served by Cosmopolitan. Daydream in pink, from endless sunsets to whipped desserts. Pure Sugar is irresistibly sweet and addicting, for when you feel your most girly. This fragrance features delicious notes of wild strawberry, sparkling pink grapefruit, decadent praline, a bouquet of jasmine sambac, and sexy plum blossom wrapped in energetic pink pepper. Served in a collectible juice box bottle. Caution: May result in sweetness overload!"
Cosmpolitan 100% Chilled; Extra Concentrated; Love, Unfiltered and Pure Sugar are available now at Ulta, $55 each for 50 ml Eau de Parfum.
Since Indon’t have a clue who Ashley Benson is, I am not the target market. Next!
I had to google her, but I am a sucker for some aspects of kitsch — a baby blue crumbled juice carton is hard to resist. In pictures, anyway — these are geared towards instagram, and would not surprise me if they look much less appealing in person, like many things on instagram.
Cute! I’m a little tempted ☺
Same — see my comment above.
Luxe Brands did the scents for Ariana Grande & Justin Bieber, and I think Nicki Minaj just moved to them (from Elizabeth Arden). So not likely the actual scents are perfumista bait
I am definitely well over the target market age for these.
That copy made me queasy. I am definitely not the target market for this. Bleah! ?
I was thinking of the green emoji while I was reading, too lol!
Think I’d rather drink these than wear them. ?