You can tell the potential of a celebrity fragrance brand in its first few days in store. This is off-the-chart.
That’s Terry Lundgren, CEO of Macy’s, noting that Beyoncé’s debut fragrance, Heat, is already flying off the shelves.1 Coty, who hopes that Heat will “re-energize the celebrity category”, must be thrilled.2
Heat is a warm fruity musk; it opens on lots of peach-flavored hard candy over midding-dark, nondescript florals, and is a little loud for a few minutes3 (the notes: red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber). After that, it’s softer, easier to wear, although the sweetness never dissipates more than slightly…
