End gross practice #1 from fashion and music brands at literally no cost: demand that perfumer(s)’ names are on the bottle. Would they sell music or a poem with no singer, songwriter, or poet’s name on it? Do they hide the name of the fashion designer? When they do, you know the quality and the creativity of the fashion. Perfumery is no exception.
— Read more in Part 1: Christophe Laudamiel's Dear World Manifesto at BeautyMatter.