It’s hard not to anthropomorphize perfume sometimes. In my cinema of perfume, Bogue Profumo Maai is the blue blood, pants-wearing contessa who bursts into the drawing room after a day in the stables — having parsed her time between the horses and the groom — and fires her gaze over the room. She tells one guest to sit up straighter. To another guest, she sneers, “You again.” Then she leans into a vase of tuberose and orange blossoms, and her expression transforms from harridan to angel.
Antonio Gardoni, the founder of Bogue, created Maai, and it was released in 2014…