Amouage perfumes have been available in London for several years, via small counters in Harrods and Selfridges. Fab as these stores are, they’re crowded and busy — not the best environment to take in the finer points of what are pretty darn expensive perfumes.

It’s therefore not surprising that Amouage has opened its own standalone boutique, and equally unshocking that the new shop is in the swanky shopping area that Annick Goutal chose for its London flagship.

(There’s a hint of lèse-majesté in the fact that the block housing Amouage is currently shrouded in scaffolding, so that the new shop peeps out between padded poles. It doesn’t make for the best photo-opportunity.)

The shop’s interior, consisting of two spacious rooms, offers a bright and serene environment for appreciating the scents…

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Amouage will be opening a new flagship boutique in London, at 14 Lowndes St, Knightsbridge. The store opens on 25 June. Come by on Friday or Saturday, when Amouage will be launching the new Library Collection and offering a special gift with purchases over £50. (via amouage)