Abercrombie & Fitch has launched Fierce Confidence and Fierce Intense, two new flankers to 2002’s Fierce for Men…
An unlikely cause
About a dozen teen protesters briefly shut down the Abercrombie & Fitch store on Market Street in San Francisco on Tuesday afternoon. Their unlikely cause: the retailer’s practice of perfuming the air in its stores, which the protesters charge could harm customers and employees.
— From Green Teens Get 'Fierce' at A&F at The Bay Citizen.
I got headaches just from smelling it all the time
Teens Turning Green first targeted Abercrombie & Fitch last spring, when the group sold environmentally friendly products at a temporary storefront at the Village at Corte Madera shopping center. Organizers said they noticed a strong smell wafting from the nearby Abercrombie & Fitch store.
"I got headaches just from smelling it all the time," said Kate Smith, 18, student co-president of Teens Turning Green and a senior at San Domenico School in San Anselmo.
— The Teens Turning Green advocacy group asks Abercrombie & Fitch to turn off the perfume dispensers. Read the whole story at Marin teen group pressures Abercrombie & Fitch on store perfume at the Marin Independent Journal.
A bad cologne or a bad Danish dance duo
Stop air and noise pollution in malls. Whether you remember Drakkar Noir as a bad cologne or a bad Danish dance duo from the '80s, either way A&F pumps out way too much of it from its doorways.
— Chris Riemenschneider on why you should not ask for anything from Abercrombie & Fitch for Christmas, in Please, please, please don't ask for these at the Star Tribune. Many thanks to Emily for the link!
Move on, nothing to see here
Abercrombie & Fitch says they are suing Beyonce over the use of the name Sasha Fierce, which they say is the name of her new perfume with Coty. Abercrombie says that violates their trademark on the name Fierce. Coty says she isn't using the name Sasha Fierce for her new perfume anyway. Everybody gets free publicity, hooray! If you must read more, there are a gajillion articles on the subject all over the internets. Here's one at the Washington Post. (thanks to Sarah for the tip!)