Guerlain's Muguet Millésime for 2025, with an abstract bottle designed by Yann Philippe that combines 'traditional craftsmanship and artificial intelligence' and features Thierry Wasser's Muguet, with lily of the valley, rose and jasmine.
4225 bottles were made; in 125 ml + 30 ml spray bottle, reportedly €790. It will debut in early April.
Older versions here: 2024, 2023, 2022, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011.
I really like this year’s. It’s also got a bit of that LOTR Elvish touch to it.
Money saved! More for happy888cat!
I honestly can’t decide if I like it. I don’t hate it. I don’t like the heart-ish shape at the front I think.
Agreed, I’d like it more without the obvious heart shape.
That’s a very pretty bottle, and the fragrance is lovely. I have the 2016 bottle, my favorite. No need for more!
Good then! 2016 was a good one.
And what role exactly did AI play in this? What ridiculous marketing speak.
A machine translation from https://whitepaperby.com/muguet-millesime-2025-guerlain/:
“By feeding the system with images of lily of the valley flowers, glass textures, insets, bubbles, and previous editions of the perfume, Philippe was able to create an aesthetically pleasing and delicately abstract interpretation of the flower.”
It does seem a bit ridiculous, but whatever.