French fashion house Courrèges has launched Hyper Iris, a new fragrance in the Hyper Courrèges collection.
Both intense and evocative, Hyper perfumes are composed with the precision, sense of detail and modernity that allow the Courrèges wardrobe to free itself from conventions to tell its own story. Essential lines, noble materials, raw feelings are the pillars of a vocabulary that runs through all of Courrèges’ creations, expressing a radical universe that resonates with its time.
New incarnation of the Hyper Courrèges range imagined by [artistic director] Nicolas Di Felice, 'Hyper Iris' represents a plant momentum articulated around the iris whose vivacity evokes the scholarly radiance of the mirror. Hyper iris, reflection of iris rhizome, an androgynous eau de parfum nestled on a powdery accord of violet leaves. Vegetal and hushed, this bouquet draws its tone from cedar wood, rethinking the floral fragrance as a mirror elixir that reflects a personality high in contrasts.
Courrèges Hyper Iris is $308 for 100 ml Eau de Parfum.
(via courreges)
Very curious to try this but their pricing no longer seems reasonable to me. 🙁
They do charge more for the hyper series…100 ml of the “regular” fragrances is $209. But the regular fragrances also come in 30 and 50 ml, the hyper only in 100.
“ Hyper Iris’ represents a plant momentum articulated around the iris whose vivacity evokes the scholarly radiance of the mirror. ”
Plant momentum? Scholarly radiance of the mirror?
Visions of my iris bed slowly preening in front of a mirror.
LOL…it’s excellent word salad.
You know, I read over their ad without a second thought, bUt your post made me actually see it, specifically with an iris bed as the main star! 😊