The first time I ever heard of Dolce & Gabbana was on TV. I can still replay the voice-over at the end of the original Light Blue ad reading “Dolce & Gabbana, Light Blue”. It was the most sex-charged ad on TV in my young, impressionable mind, marked by the close-ups of Gandy, the fragrance equivalent to the Calvin Klein Underwear ads most gay men my age can identify as a key part of their coming of age. Light Blue, both the men’s and women’s versions, remains one of Dolce & Gabbana’s best-selling fragrances, and it’s inarguably the most well-known, and all thanks to the campaign.

— Read more about fragrance advertising in The business of thirst: Why fragrance can always bet on sex at Vogue Business.