Indeed, the experience here is unlike anything you will likely find in a hectic department store. Take a seat in one of the plush private suites, refreshments in hand, and your concierge expert will bring a tray of personally selected options for you to spritz your way through – and keep spritzing until you find The One. There’s no obligation to buy, no nudge towards the checkout and crucially, no fragrance jargon.

— Liberty London has a new Fragrance Lounge. Read more in Inside Liberty’s perfume revolution at Harper's Bazaar UK.