“Usually, the available palette [the ingredients that perfumers work from to formulate a fragrance] of a perfumer is between 1,000 to 2,000,” explains [Calice] Becker. With the ability to “think” of nearly 5,000 ingredients from around the world — from Haitian vetiver to Laotian benzoin — Carto’s knowledge is five times more than what a human perfumer could even fathom. Using Carto’s visual “Odour Value Map,” perfumers can blueprint innovative combinations and instantly transform them into fragrance samples with the help of a robot.
— Read more in The ChatGPT of Fragrance Has Arrived at Allure.
An highly interesting read! Beyond the ubiquitous AI they also discuss other technical support like emotion measurement in EEG while sniffing. It all seems to direct in even more streamlined results. That might turn out being helpful for functional fragrance, I can see staff cut coming there.
The potential in fine fragrance actually is seen in personalization, which for sure offers precious market expand options, if it comes with easy accessibility and low costs compared to bespoke processes.